Honest Marketing
Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.
Episodes
58 episodes
AJ Silber: How to Scale and Sell Your Business
When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, the Guerrilla...
•
Episode 57
•
51:01
Matt Ryder: Become a Master of Sales
Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our ...
•
Episode 56
•
57:45
Jim Pietruszynski: How Branding Drives Consumer Connection
Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring h...
•
Episode 55
•
37:31
2024 Marketing Trends to Pay Attention to
Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact.I'm truly pumped for this episode because I'm sharing a goldmine of insights about...
•
Episode 54
•
15:26
Michelle Bassett: How Smart Data Use Boosts Digital Marketing
Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis? This episode dives into all these challenges providing valuable insights to boost your marketing. I’m jo...
•
Episode 53
•
40:00
Stop Working. It'll Be the Most Productive Thing You Do This Week
It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime.This week isn't about the to-do lists or the goals...
•
Episode 52
•
4:51
Skyler Reeves: How to Stand Out in Content Marketing
As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed? Answering this query is far from easy, but this episode is dedicated to providing you with some insights to tac...
•
Episode 51
•
49:20
Mickie Kennedy: How to Generate Earned Media Through Press Releases
At the heart of any successful media campaign lies the mastery of crafting a compelling press release.In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases, bringing ove...
•
Episode 50
•
46:46
Jim Kraus: Empower Your Marketing with Buyer Personas
The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the
•
Episode 49
•
43:10
How to Identify Your Unfair Advantage
Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever.Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategists," emphasizes the power of uniquenes...
•
Episode 48
•
19:52
Baird Hall: How to Fix Churn in Your Business
Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and keep your business thriving.And that's...
•
Episode 47
•
43:35
Business Finances Masterclass with Jon Morris
Business owners, do your numbers drive action or confusion? Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon Morris. With a rich background found...
•
Episode 46
•
37:19
The Pros And Cons of Black Friday Sales for Businesses
As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business. In this episode, I'll take you through my personal consid...
•
Episode 45
•
12:45
Mike Begg: Tapping into Amazon to Grow Your Business
Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses. If you're looking to expand your brand and grow your business, understanding how to leverage...
•
Episode 44
•
34:55
Kurt Uhlir: How to Scale an Established Business
Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership. In this episode, we'll uncover some essential considerations for businesses on the ...
•
Episode 43
•
38:14
Amy Anderson: Marketing Strategies That Work
Do you ever feel like your marketing strategy is missing the mark? Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish...
•
Episode 42
•
38:08
Monica Badiu: How to Craft Sales Emails That Connect and Deliver Results
When done right, a well-crafted sales email can open doors, build relationships, and ultimately lead to conversions. However, with inboxes flooded with messages, standing out and getting results can be a challenge. To shed light...
•
Episode 41
•
37:54
When Is It Time to Quit?
Seth Godin shakes things up in his book "The Dip" by suggesting that quitting can actually be a smart move. It might sound counterintuitive, but this idea carries some serious weight in the worlds of business, marketing, and entrep...
•
Episode 40
•
24:01
Deanna Shimota: Boosting Sales and Marketing with Demand Generation
The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just g...
•
Episode 39
•
38:58
Anika Jackson: Tips to Develop Your Brand's Story and Messaging
Your brand's story isn't just about the products or services you offer. It's the narrative that differentiates you, resonates with your audience, and fosters customer loyalty.But crafting this narrative isn't always straightforw...
•
Episode 38
•
38:00
Unlock Unlimited Leads with This Marketing Cheat Code
Imagine if there was a marketing cheat code that could unlock unlimited growth for your business. Sounds too good to be true? In today's episode, we’ll explore a powerful strategy that acts like a cheat code in the world of mark...
•
Episode 37
•
16:26
Andrei Marin and Alex Melone: How to Craft Emails That Convert and Drive Sales
Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales? Join me as I dive into the world of email mastery with Alex Melone and Andrei Marin, the Co-Founders of
•
Episode 36
•
37:56
Michelle Glogovac: How to Land Coveted Podcast Guest Appearances
If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer. Today, we've got the fantastic Michelle Glogovac in the house – she's THE Po...
•
Episode 35
•
41:00
Sean Campbell: Close More B2B Clients with Virtual Sales
As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen. And guess what? B2B sales aren't trailing behind; they're riding the wave of change!In this insightful episode, I’m joined ...
•
Episode 34
•
36:12